Twitter has been introducing new features every month, but some of them have not been reached the wider audience. There are few things that can be used very easily even though they have not been realized by many Twitter users. Here are four of such features that were introduced by Twitter a year ago that have received well by the people.
1. Event targeting- The events have been very popular among the digital marketer as they are related to on-page actions as well as engagements. This feature helps the users to target some of the people who have shown interest in the events. Twitter features event calendar that includes some of the most important global events related to various categories such as sports, festivals, music, etc. The events can be explored in advance by looking at the according to campaigns month wise.
2. Ads editor- The ads editor was introduced by Twitter to keep the campaign management very simple and it is completely different from AdWords if you have want to use it. This features is available with bulk uploading function in its own interface which is not found it other editors. It is possible to download Excel file along with the campaigns and make changes for re-uploading it again. You can also make multiple changes which will make the multiple campaigns easier and also save time.
3. New bidding opportunities- Twitter also introduced new cost per bidding opportunities that were based on a particular objective such as cost per install and optimized action bidding. Both these features will make the advertisers to pay just for their actions which have been aligned with its objectives. Cost per click has been seen from a long time by people as it helped the advertisers to easily bid on the app clicks. The cost per install and optimized action bidding will help the advertisers to specially bid on the app installed.
4. Twitter audience platform or Twitter publisher network- Most of the people who are new to Twitter will have lot of confusion about these two features. But these two features are same as the Twitter publisher network was renamed as Twitter audience platform a year ago. Twitter Audience Platform is capable of combining 2 new objectives which will be useful for the advertisers to extend Promoted Video as well as Tweet engagement campaigns in this feature. The Twitter also changed name of its other features such as promoted tweets into ad formats and customizable CTA buttons were introduced. All the Twitter users will be able to retweet and also favorite their tweets directly with the help of Twitter audience platform ad.
Twitter has been making new announcements from a long time and some of the features have been very popular among most of the users. The mobile app introduced by Twitter a year ago for both iOs and Android version mobile devices have been used by most of the Twitter users in their mobile.