Tag Archives: Customers

Maintaining Customers On Social Media Successfully

Social media has been a great platform for most of the businesses to interact with their customers and keep them engaged. Apart from having a normal relationship with your customer, there are few special things that can keep them attracted. By maintaining your customer in the right way on the social media platform, it is possible to develop your business in the right way. Here are few steps to maintain your customer successfully on the social media.  Social media network is considered to be a personal platform where people share their personal opinions on various things. With few simple mistakes businesses will lose their customers, so it is important to maintain a proper engagement with them on regular basis. The customer relation can be deepened with effective social marketing by the businesses and retaining your customer will automatically improve your brand value that can lead to good understanding.

1. Know customers personally- The customers would always like to treat them more personally than just a person who is taking a service from the business. Get in touch with your customer more individually and know more about them in order to maintain a good relationship. By knowing your customer personally, it is possible to anticipate what their needs will be in advance.

2. Using social media presence- This is very important as you must create your presence on the social media more effective. As a brand it is important for them to be easily found on the social media by the audience related to their business. Most of the customers stay active on the social media channels on regular basis, so try to reach them by selecting the right social platform by showing your presence effectively. To create your presence, first select the social platform where the customers stay active regularly and try to maintain an active profile. Now the brands can start their communications with their customers very easily.

3.  Reaching to customers- Once you have analyzed your customers presence on the social media platform, try to reach them directly. Most of the social media networks have been used different options to reach their customers and this has led them to develop various special apps that can make their work easier. Social media channels like Twitter has introduced Direct Messaging system that will help the customer support group to automate their welcome messages. Twitter has also introduced a number of buttons that would increase in dealing with most common issues.

4. Get your customers support- The customers will always be discussing about their experience with their related brand. Look for the customer testimonials for sharing it with others on the social media platform and reach to the people who are not satisfied with your service. This will create a good impression among your customers and they will recommend your brand with their followers or fans. Social media is a great platform to have one-to-one engagement that will help to know customers behavior.

Attract Customers Through Sales Video

Using video on the social media platform can help in attracting more audience and increase your revenue. Adding a video to the marketing process can make it more effective. The users in social media like Twitter can be easily attracted with the help of video content. Video marketing is one of the most important and unique way to reaching your audience on the social media channels and it gives an opportunity to become successful. The following are few things that can be followed to create social video and use it for the improvement of sales.

1. Using sales video- In the present social media platforms, most of the people use sales video to improve their business as it can easily attract more audience to your post. To use the video you must first create it in a proper way such as your video must explain the problems related to your customers about your service and it must also contain the solution. Use a story on your video which must keep the viewers engaged. The video must also promote your product and it must be able to make the viewers to purchase it.

2. Video automation- Once you have prepared to sales video, try to automate it as this will help to run your video even when you are not involved in your social media. Automation is the most simple process that can help to get lot of growth to your sales. There are different ways to automate the sales video like designing your own landing page, but try to select the suitable pixel and size for the video. Also make sure that your landing page looks simple and it must feature a video based headline. If possible you can also create a second ad related to your product and it must be visible only to the people who are visiting your landing page.

3. Up sell video- The up sell video is used to provide complementary service about your product which can get extra sales from your purchasers. You can use the similar content that is featured in your primary product and adjust it with additional benefits about your new product to attract the customers.

4. Improve your marketing strategy- It is important to know how your sales video is performing which can be done by simply assessing your metrics. You have to make some adjustments in the marketing process if you find one of the aspects is not performing well. In case the video has not worked as per your expectations, try to understand it has not been able to reach the audience and use it while preparing your next video. One of the smart ways of marketing your product is during a love event. Live video can easily make the viewers to engage and reach to you easily. Also share a message during the live event with the audience and interact with them through chatting from your social media profile.